AAX, Booth Design - Hong Kong FinTech Week

Following a 2-year hiatus due to the pandemic, the 2021 Hong Kong FinTech week was much anticipated. Some 21,000 delegates from over 100 countries attended the event, keen to interact with crypto’s top opinion leaders and re-connect face-to-face with this burgeoning industry.

For the event’s long-awaited return, one of Hong Kong’s leading crypto exchanges, AAX, engaged Pink Tiger Media’s creative and events team to design a showstopping booth at the event.

Located in the centre of the exhibition hall, it was crucial that the team designed a booth that turn-heads, was aligned with the exchange’s key messaging, “trade anytime, anywhere”, and evoked intrigue as delegates weaved through the event space.

By using a combination of AAX’s pantones and branding, PTM’s team of creatives developed key visuals and provided round-the-clock support, from concept creation to project management and final build. From interactive video walls showcasing NFT collections and cryptocurrencies, to a Bitcoin clocktower and striking premiums, PTM delivered on AAX’s requirements with agility and speed. The result was a stunning and attention-grabbing booth that made a lasting impression on attendees and media alike, with the booth gaining a spotlight in Forbes Asia’s post-event review.